Direct-to-consumer (D2C) platform Licious has announced that it has raised US$52 million to become India’s first D2C unicorn.<\/p>\n
The fresh animal protein brand achieved a $1 billion valuation after receiving funding in Series G round led by IIFL AMC’s ‘Late-Stage Tech Fund’.<\/p>\n
“The fresh meats and seafood sector is still largely underserved and unorganised that holds a vast opportunity of $40 billion. As the category leader, we aim at paving the way for a second wave of young start-ups that can join hands in fully harnessing the potential that the industry has to offer,” said Vivek Gupta and Abhay Hanjura, co-founders, Licious.<\/p>\n
The D2C market in India is at an inflection point and is expected to attain a size of $100 billion by 2025. The pandemic has played a major role in accelerating growth for the sector.<\/p>\n
Licious said that it will work towards building a sustainable, responsible business that will reimagine the animal protein category in India through an optimal mix of global influence and products curated for the Indian palate.<\/p>\n
“Today, Licious is among the fastest growing D2C brands and is one of the few consumer businesses in India with very strong revenue retention metrics,” said Chetan Naik of IIFL AMC.<\/p>\n
Earlier this year, Licious allocated ESOPs to over 1,000 employees including the blue-collared workforce. This was followed by a buyback worth Rs 30 crore in August.<\/p>\n
The company said it has experienced a growth of over 500 per cent during the last year, successfully delivering to more than 2 million unique customers till date.<\/p>\n
In July this year, Licious raised $192 million in their Series F funding Round, led by Temasek & Multiples.<\/p>\n","protected":false},"excerpt":{"rendered":"
Direct-to-consumer (D2C) platform Licious has announced that it has raised US$52 million to become India’s first D2C unicorn. The fresh animal protein brand achieved a $1 billion valuation after receiving funding in Series G round led by IIFL AMC’s ‘Late-Stage Tech Fund’. “The fresh meats and seafood sector is still largely underserved and unorganised that […]<\/p>\n","protected":false},"author":1,"featured_media":11275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-11273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts\/11273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/comments?post=11273"}],"version-history":[{"count":1,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts\/11273\/revisions"}],"predecessor-version":[{"id":11279,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts\/11273\/revisions\/11279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/media\/11275"}],"wp:attachment":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/media?parent=11273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/categories?post=11273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/tags?post=11273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}