Thrasio Holdings Inc, an aggregator of private brands on Amazon, today said it will invest Rs 3,750 crore (nearly $500 million) to acquire leading digital-first brands in India.<\/p>\n
Thrasio started its Indian innings with acquiring Lifelong Online, a leading domestic online consumer brand, for an undisclosed sum.<\/p>\n
India is one of the fastest-growing regions for Amazon’s third-party marketplace, making it enticing for aggregators.<\/p>\n
“We couldn’t be more excited to work with Lifelong Online and, together, take our proven model to India,” said Carlos Cashman, CEO of Thrasio.<\/p>\n
“In addition to acquiring and growing digital-first businesses, we plan to participate in the ‘make in India’ movement by transitioning the manufacturing for some of our products to the country,” Cashman said.<\/p>\n
Thrasio has acquired more than 200 brands and raised more than $3.4 billion in funding.<\/p>\n
Lifelong will now be known as “Lifelong, a Thrasio company” and will be well-positioned to engage with India’s more than 750,000 sellers.<\/p>\n
“We are building a technology-first, next-generation consumer goods company,” explained Bharat Kalia, CEO of Lifelong Online.<\/p>\n
Lifelong Online was founded by Atul Raheja, Varun Grover, and Kalia in 2015.<\/p>\n
“With lucrative exit options for founders, we hope to encourage even more brands and sellers to join the D2C ecosystem in India,” he added.<\/p>\n
According to the most-recent list from Marketplace Pulse, adding all of the Thrasio brands together, Thrasio would be a top-5 seller on Amazon’s marketplace.<\/p>\n
In fact, Thrasio estimates that 1 in 6 US households has already purchased a Thrasio product via Amazon alone.<\/p>\n
“India is a unique market with hundreds of thousands of motivated entrepreneurs,” said Cashman.<\/p>\n
Founded in 2018 by Joshua Silberstein and Cashman, Thrasio has a portfolio of tens of thousands of products.<\/p>\n
“We are thrilled to provide brand owners with the opportunity to successfully sell their businesses as well as to give consumers greater access to quality products. This is a major step in our evolution and a huge opportunity for India’s sellers,” said Cashman.<\/p>\n","protected":false},"excerpt":{"rendered":"
Thrasio Holdings Inc, an aggregator of private brands on Amazon, today said it will invest Rs 3,750 crore (nearly $500 million) to acquire leading digital-first brands in India. Thrasio started its Indian innings with acquiring Lifelong Online, a leading domestic online consumer brand, for an undisclosed sum. India is one of the fastest-growing regions for […]<\/p>\n","protected":false},"author":1,"featured_media":13990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-14001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts\/14001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/comments?post=14001"}],"version-history":[{"count":1,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts\/14001\/revisions"}],"predecessor-version":[{"id":14002,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/posts\/14001\/revisions\/14002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/media\/13990"}],"wp:attachment":[{"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/media?parent=14001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/categories?post=14001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.testctsl.in\/indiafirstepaper\/wp-json\/wp\/v2\/tags?post=14001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}